Groundswell Expanded And Revised Edition Winning In A World Transformed By Social Technologies

Author: Charlene Li
Publisher: Harvard Business Review Press
ISBN: 1422161986
Size: 74.13 MB
Format: PDF, ePub, Mobi
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell

Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 50.20 MB
Format: PDF
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Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

Empowered

Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 45.22 MB
Format: PDF, Kindle
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At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 80.46 MB
Format: PDF, ePub
View: 1137
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Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Social Media

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442265256
Size: 71.24 MB
Format: PDF, Mobi
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This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Groundswell

Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 9781439183694
Size: 44.48 MB
Format: PDF, ePub, Docs
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EAT, SURF, LOVE. A butterfly flaps its wings in New York City . . . and a groundswell forms in Mexico. . . . Sometimes the biggest ripples come from the smallest events.

Can T Buy Me Like

Author: Bob Garfield
Publisher: Penguin
ISBN: 1101595337
Size: 60.52 MB
Format: PDF, Kindle
View: 376
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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass ...

Beyond The Babble

Author: Bob Matha
Publisher: John Wiley & Sons
ISBN: 0470200480
Size: 55.63 MB
Format: PDF, Kindle
View: 1918
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Praise for Beyond the Babble "Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."? —Harlan Teller, chief knowledge ...

The Social Organization

Author: Anthony J. Bradley
Publisher: Harvard Business Press
ISBN: 142214237X
Size: 57.40 MB
Format: PDF
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The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.